Watch over the brand and reputation you built.
Know what the world sees.Know what to do about it.Know if it's working.
Search, reviews, and AI are describing your organization. Do you know what they are saying?
SPOTTED is the evidence system built on honesty. Human first. Honest results that mean something, and show whether your brand is seen as the one you built.
Every organization is being read constantly in search results, in reviews, in what AI assistants say. Those interpretations shape decisions before you ever get a word in, and they can be absolutely false. An AI assistant can invent a controversy that never happened or a service you don't offer, then repeat it to every prospect who asks, without you knowing until the lost business shows up in the numbers.
Most teams respond by optimizing for the current technology. Brands get rearranged around whatever the newest engine rewards. The optimization never stops. The brand keeps shifting.
SPOTTED starts from a different premise: the brand before the algorithm. The technology is transient. Brands are built to last.
Know. Act. Protect.
Watching over a brand starts with knowing what the world believes about you. Every diagnostic researches your current public presence across all seven SPOTTED dimensions, with a human in the loop adding insight and context at every critical junction.
Seen. Perceived. Obvious. Trusted. Talked About. Embedded. Differentiated.
Across those seven dimensions, SPOTTED measures two things at once: the trust your brand is earning, and the congruence between the brand you intend and the one the world interprets.
Every completed diagnostic produces a complete Blueprint with results and an action plan plus a one-page Scorecard. Each follow-up diagnostic creates the metrics that show if the work changed anything. Trackers monitor. Audits diagnose once. Only SPOTTED closes the loop.
Two headline scores anchor everything. Your Brand Congruence Score is the distance between the identity you intend and the one the world interprets. Your Brand Trust Score is the average of all seven dimensions. Not how visible the brand is, but how much of it survives the journey through changing channels, systems, and interpretations.
See a complete sample diagnostic for a fictional organization →
Wondering where you stand? Take the free Brand Trust Assessment → Nine questions, five minutes, no email required.
Human first. Intentional, not automated.
Underneath the promise is a working loop: diagnosis, a plan, and proof it moved.
- 1
Brief the diagnostic before it runs
Every diagnostic begins with you, the human in the loop. Before AI researches anything, you provide the defining intake and, before each dimension, the context only someone who knows the organization can add. The diagnostic is only as accurate as the intelligence that seeds it.
- 2
AI researches your complete public presence
Website, reviews, search visibility, social consistency, press, and a direct check of how ChatGPT, Gemini, and Perplexity actually describe you today.
- 3
A person sits between the AI and the verdict
AI proposes; the human in the loop decides on every dimension before a run can complete, adding context the research can't find, with a written rationale recorded for every change. No score is ever machine-only. AI should never monitor AI without a human.
- 4
You get the diagnosis, the plan, and the proof
A full Blueprint of findings and recommendations, a one-page Scorecard, a remediation checklist to track the work, and a follow-up diagnostic that measures whether it moved the numbers. No result ships without a narrative explaining what it means and what to do about it. The loop closes. Ready to run again.
One standard governs every recommendation. The Redline Rule: if the work could belong to any other brand, it isn't finished yet.
Through it all, the SPOTTED Trainer answers your questions at every step of the loop: diagnosis, plan, and proof.
The Redline Rule governs the quality of work SPOTTED does. Privacy and data security govern everything else.
Never machine-only
A person sits between the AI and the verdict. No score is ever machine-only.
Deleted within 30 days
Diagnostic content sent to our AI provider is automatically deleted within 30 days.
Never used for training
Diagnostic content is never used to train AI models.
Isolated at the database level
Each account's data is fully isolated, enforced by the database itself, not just the app.
The technology is transient.
SPOTTED watches over the brand and reputation you built to last.
Take the free assessmentNine questions, five minutes, no email required. Accounts open October 28.
Making the case for SPOTTED internally? Everything is packaged in one slide for and .
For your IT or security reviewer: .
